Relates to unlawfully deceptive acts or practices regarding environmental marketing claims

This bill prohibits businesses from making misleading environmental marketing claims, such as falsely claiming "net zero" emissions or using truthful statements to create a false impression about a product's environmental benefits ("paltering"). It specifically bans deceptive "net zero" claims that fail to clearly define emissions coverage, over-rely on carbon offsets, or lack supporting evidence. The law directly affects companies marketing products or services with environmental claims, requiring them to substantiate all representations. It also allows consumers to sue without proving financial harm, strengthening enforcement against deceptive practices.