A 3929 New York Assembly · 2025 Regular Session

Requires disclosure of social media posts that are paid for by a campaign

This bill requires political committees to clearly disclose the source of paid political communications, including social media posts. Specifically, all paid digital ads - such as social media content - must prominently display "Paid for by:" followed by the committee name, with no exemption for social media posts (unlike some smaller digital ads). It applies directly to campaigns and political committees purchasing digital advertisements for elections. The law mandates this disclosure for any paid communication reaching 500+ people via electronic means, ensuring transparency about who funds political messaging.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2025
Committee Review
Floor Vote
Governor
Introduced Jan 30, 2025 Last action Jan 7, 2026
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What changed between versions

A3929A A3929B · 3 edits
MINOR
The bill was amended to shift the focus from requiring influencers to personally disclose their paid status to requiring campaigns to explicitly state that specific social media posts were paid for. The text was also updated to remove references to 'individuals being paid' and replace them with 'social media posts paid for by the campaign,' clarifying that the financial responsibility lies with the campaign rather than the individual creator.
Scope change
The scope of disclosure requirements was narrowed to focus on the campaign's responsibility to label paid content, rather than imposing a personal disclosure obligation on influencers.
REQUIREMENT

Changed the disclosure requirement from 'individuals being paid' to 'social media posts paid for by the campaign,' clarifying that the campaign must label the content rather than the influencer making a personal statement.

Updated the list of required filed documents to remove specific references to 'individuals being paid' and focus on the campaign's paid digital content.

TECHNICAL

Corrected a minor typo in the committee referral section, changing 'committee' to 'committee -- reported and referred to the Committee on Codes -- committee discharged' to reflect the bill's progression.

Floor votes

How they voted

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Full legislative history

Actions timeline

Total actions
8
Key actions
4
Committee
4
Amendments
4
Jan 7, 2026
Committee
REFERRED TO CODES
lower
Jun 5, 2025
Committee
REPORTED REFERRED TO RULES
lower
Jun 2, 2025
Lower · Passed
PRINT NUMBER 3929B
lower
Jun 2, 2025
Lower · Passed
AMEND (T) AND RECOMMIT TO CODES
lower
May 28, 2025
Committee
REPORTED REFERRED TO CODES
lower
May 23, 2025
Lower · Passed
PRINT NUMBER 3929A
lower
May 23, 2025
Lower · Passed
AMEND AND RECOMMIT TO ELECTION LAW
lower
Jan 30, 2025
Committee
REFERRED TO ELECTION LAW
lower
1 primary · 12 co-sponsors

Sponsors