A 2584 New York Assembly · 2025 Regular Session

Relates to food and food product advertising

Summary

Relates to false or misleading advertisements of food and food products; provides factors to determine whether an advertisement is false or misleading; provides for enforcement and a private right of action.

Bill status in committee 1 of 4 stages cleared

Introduction

Jan 2025

Committee Review

Floor Vote

Governor

Introduced Jan 21, 2025 Last action Apr 22, 2026

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What changed between versions

A2584 → A2584A · 4 edits

MODERATE

The bill was amended to add new sponsors and update its procedural status. Substantively, the amendments redefined who is considered a 'consumer' to include parents or guardians acting on a child's behalf and updated the list of factors used to determine if food advertising is deceptive. Additionally, the bill was revised to remove specific language about eliminating particular food groups from nutrition education programs.

Scope change

The bill's scope regarding who is protected from deceptive advertising was expanded to include parents and guardians, and the definition of deceptive factors was updated to reflect current marketing trends.

ELIGIBILITY

The definition of a 'consumer' was expanded to explicitly include parents or guardians acting on a child's behalf when determining if advertising is directed at children.

REQUIREMENT

The list of factors for determining deceptive advertising was updated to include 'ease of accessibility' for children and removed the specific reference to 'subdivision five' in favor of a standalone provision.

The nutrition education program requirements were modified to remove bracketed text regarding the elimination of specific food groups and to streamline the description of locally grown food education.

TECHNICAL

The bill title and sponsor list were updated to reflect new co-sponsors and the bill's recommittal to the Committee on Consumer Affairs and Protection.

Floor votes

How they voted

No floor votes recorded yet.

Full legislative history

Actions timeline

Total actions

Key actions

Committee

Amendments

Apr 22, 2026

Lower · Passed

PRINT NUMBER 2584A

lower

Apr 22, 2026

Lower · Passed

AMEND AND RECOMMIT TO CONSUMER AFFAIRS AND PROTECTION

lower

Jan 7, 2026

Committee

REFERRED TO CONSUMER AFFAIRS AND PROTECTION

lower

Jan 31, 2025

Committee

REFERENCE CHANGED TO CONSUMER AFFAIRS AND PROTECTION

lower

Jan 21, 2025

Committee

REFERRED TO AGRICULTURE

lower

1 primary · 22 co-sponsors