A 10611 New York Assembly · 2025 Regular Session

Relates to digital advertisements for insurance agents and brokers

Summary
Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.
Bill status passed both 4 of 5 stages cleared
Introduction
Mar 2026
Committee Review
Jun 2026
Assembly Passage
Jun 2026
Senate Passage
Jun 2026
Governor
Introduced Mar 13, 2026 Last action Jun 3, 2026
Maddy AI version diff · 1 comparison

What changed between versions

A10611 A10611A · 3 edits
MINOR
This bill amends New York's insurance law to exempt digital advertisements from the requirement that they display an insurer's full name and principal office location. Previously, all advertisements had to include this specific information; now, digital ads are excluded from this rule, likely to accommodate modern marketing formats where such details are often omitted or displayed differently.
Scope change
The bill narrows the scope of the insurance advertising law by creating an exemption for digital communications, while retaining the requirement for traditional print and physical media.
REQUIREMENT

The mandate requiring advertisements to list an insurer's full name and principal office location no longer applies to digital advertisements.

DEFINITION

A new definition was added for 'digital advertisement,' covering communications delivered electronically via websites, text, email, or chat rooms intended for marketing or information dissemination.

TIMELINE

The act is set to take effect immediately upon passage.

Floor votes · Senate Jun 3, 2026 · Assembly Jun 2, 2026

How they voted

592
Passed · 2 other
Total votes 63
Jun 3, 2026
D Democratic41
37 Yea 2 Nay 2
90% Yea
R Republican22
22 Yea
100% Yea
Vote distribution
All Yea All Nay Mixed No data
Full legislative history

Actions timeline

Total actions
14
Key actions
4
Committee
3
Amendments
2
Jun 3, 2026
Upper · Passed
PASSED SENATE
upper
Jun 2, 2026
Committee
REFERRED TO RULES
upper
Jun 2, 2026
Lower · Passed
PASSED ASSEMBLY
lower
May 20, 2026
Committee
REPORTED REFERRED TO RULES
lower
May 15, 2026
Lower · Passed
PRINT NUMBER 10611A
lower
May 15, 2026
Lower · Passed
AMEND (T) AND RECOMMIT TO INSURANCE
lower
Mar 13, 2026
Committee
REFERRED TO INSURANCE
lower
1 primary · 1 co-sponsor

Sponsors