Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price

This bill requires businesses to advertise discounts only if the discounted price is genuinely reduced from a regular price that was actually available for a substantial time. It prohibits misleading claims like "was $100, now $50" unless the $100 price was openly sold before the discount. The law defines "bona fide regular price" as a real, ongoing price, not a made-up value, and covers print or broadcast ads. Exceptions apply to clearances, liquidations, or similar sales. The bill takes effect 30 days after becoming law.