Prohibits advertising artificial intelligence system as licensed mental health professional.

This bill prohibits anyone developing or deploying an AI system in New Jersey from advertising or claiming the system can act as a licensed mental health professional. It directly affects AI developers and companies that deploy mental health-related AI tools in the state. The law defines "licensed mental health professional" broadly to include all state-licensed practitioners (like therapists, counselors, and psychologists) and specifies that AI systems cannot be marketed as providing such services. Violations would be treated as consumer fraud under state law, potentially resulting in fines up to $20,000 per offense. The bill is currently pending in the Senate Commerce Committee.