Establishes "Jersey Vines Program" in Department of Agriculture.

S 591 establishes the "Jersey Vines Program" within New Jersey's Department of Agriculture to promote wine produced by state wineries. The program directly affects plenary winery and farm winery licensees that grow grapes and other ingredients within New Jersey. Key provisions include increasing consumer awareness through advertising campaigns, creating a "Jersey Vines" label (similar to "Jersey Fresh"), and sharing information about local wineries, vineyards, and farms. The program requires wines promoted to be made from locally grown ingredients and will be implemented through new department rules.