Establishes safety requirements for artificial intelligence companion operators.

This New Jersey bill establishes safety rules for companies that operate artificial intelligence companions designed to simulate human relationships. It requires these operators to clearly disclose that the AI is not human and to prevent the system from pretending to be sentient or engaging in inappropriate romantic or sexual interactions with minors. Additionally, the law mandates that AI companions must have protocols to refer users seeking help for suicidal thoughts to crisis services. These measures apply to any business providing such AI tools to individuals within the state, excluding standard virtual assistants or internal business tools.