S 4320 New Jersey Senate · 2026-2027 Regular Session

Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.

This bill directs the New Jersey Department of Agriculture to advertise and promote liquors, beers, and wines produced within the state. It requires the department to include these alcoholic beverages in the existing Jersey Fresh Program, utilizing funds already allocated for that initiative. To do so, the department must create a quality grading and rating system for these products that mirrors the standards used for other agricultural commodities. The legislation applies immediately and affects producers of in-state alcoholic drinks by expanding the scope of the state's marketing efforts to include them.
Bill status in committee 1 of 4 stages cleared
Introduction
May 2026
Committee Review
Floor Vote
Governor
Introduced May 21, 2026 Last action May 21, 2026
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May 21, 2026
Introduced
Introduced in the Senate, Referred to Senate Economic Growth Committee
upper
1 primary · 1 co-sponsor

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