Prohibits personalized algorithmic pricing and surveillance-based pricing by certain retailers in online commerce.

This bill prohibits large online retailers, airlines, ticket brokers, and ride-sharing companies in New Jersey from using a consumer's personal data to set individualized prices. Specifically, it bans pricing strategies that rely on algorithms analyzing personal information or surveillance technologies like cameras and sensors to determine what a specific customer pays. The law allows businesses to continue offering standard discounts, loyalty rewards, and surge pricing based on supply and demand, but it makes it illegal to charge different prices to different people based on their private data or protected characteristics. Violations of these rules are treated as consumer fraud offenses, subjecting companies to fines, cease-and-desist orders, and potential treble damages for injured consumers.