S 3952 New Jersey Senate · 2026-2027 Regular Session

Establishes "Fair Pricing and Transparency Act."

This bill, known as the Fair Pricing and Transparency Act, would require grocery stores in New Jersey to disclose when they use automated systems to set personalized prices for food items based on consumer data. It directly affects retailers selling groceries and other foodstuffs, as well as consumers who shop at these stores. The law prohibits charging different prices to different customers for the same products based on their browsing history, purchase patterns, or other personal information collected through electronic systems. Additionally, the bill mandates that stores using such dynamic pricing technology must clearly inform customers about the practice at the point of sale.
Bill status in committee 1 of 4 stages cleared
Introduction
Mar 2026
Committee Review
Floor Vote
Governor
Introduced Mar 16, 2026 Last action Mar 16, 2026
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Mar 16, 2026
Introduced
Introduced in the Senate, Referred to Senate Commerce Committee
upper
2 primary · 0 co-sponsors

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