S 3717 New Jersey Senate · 2026-2027 Regular Session

Establishes "Fair Price Protection Act."

This bill, known as the Fair Price Protection Act, prohibits retail food stores and third-party grocery delivery platforms in New Jersey from charging different prices to different consumers for the same product based on surveillance data collected through cameras, sensors, or other tracking technologies. The law directly affects grocery retailers, delivery services, and consumers by making it illegal to use personal information about shopping habits, location, or biometrics to set individualized prices. Exceptions are allowed for legitimate cost differences, bona fide discounts for groups like seniors or students, and loyalty programs, provided that pricing criteria are clearly disclosed to customers and surveillance data is not used for other purposes like targeted advertising. The bill aims to prevent discriminatory pricing while permitting standard business practices such as loyalty rewards and group discounts when properly communicated.
Bill status in committee 1 of 4 stages cleared
Introduction
Mar 2026
Committee Review
Floor Vote
Governor
Introduced Mar 5, 2026 Last action Mar 16, 2026
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Mar 5, 2026
Introduced
Introduced in the Senate, Referred to Senate Commerce Committee
upper
2 primary · 1 co-sponsor

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