Requires notification of use of artificial intelligence system in certain communications with consumers.

This bill requires businesses using artificial intelligence systems to communicate with consumers online to clearly inform them they are interacting with AI before continuing the conversation. Specifically, businesses must state that an AI is being used and provide immediate access to a human contact method (like a phone number, website, or available hours). Violations would be treated as consumer fraud under New Jersey law, potentially resulting in fines up to $20,000 per offense. The law directly affects businesses communicating with consumers via digital platforms, such as chatbots or automated customer service systems.