Provides certain deceptive practices in advertising of pregnancy-related services violate consumer fraud act.

This bill (S 3319) prohibits crisis pregnancy centers from using deceptive advertising regarding pregnancy-related services, making such practices a violation of New Jersey’s Consumer Fraud Act. It directly affects nonprofit crisis pregnancy centers - facilities that offer counseling and referrals for pregnancy, childbirth, and adoption but do not provide abortion or medical pregnancy services - and specifically targets ads that misrepresent their services or intent. Key provisions require centers to avoid untrue, deceptive, or misleading statements in any advertising (including online, print, or radio), with violations subject to penalties under the Consumer Fraud Act. The Attorney General can seek court injunctions to stop deceptive advertising and order remedial actions to address harm to clients. The bill defines "crisis pregnancy centers" to exclude actual medical facilities like clinics offering prenatal care or family planning.