Requires Division of Travel and Tourism to establish marketing and advertising campaign to promote athletics; appropriates $250,000.

S 3287 requires New Jersey's Division of Travel and Tourism to create an annual marketing campaign promoting high school and college sports. The campaign must encourage participation, highlight physical/mental/social benefits of sports, boost event attendance, showcase the state's competitive athletics, and strengthen New Jersey's reputation for developing athletes. The bill appropriates $250,000 from the General Fund to fund this initiative. It directly affects the Division of Travel and Tourism, which must implement the campaign while complying with existing laws on student name/image/likeness and athletic association rules.