Prohibits use of facial recognition technology on consumer except for legitimate safety purpose.

S 3268 prohibits stores, restaurants, and other public venues from using facial recognition technology on customers, except when needed for genuine safety reasons like preventing violence. It defines "facial recognition" as software that identifies people by face or tracks their movements/emotions, and "legitimate safety purpose" as actions that reduce risks to life or safety. Businesses violating this law face fines up to $20,000 per offense or court-ordered penalties. The bill applies to any public place selling goods or services, including entertainment venues.