Requires disclosure of usual and customary price for merchandise offered in certain advertisements.

This New Jersey bill (S 2126) requires businesses to disclose the regular single-item price when advertising "Buy One, Get One Free" or similar bundle deals. It directly affects retailers and advertisers running these promotions by mandating clear price disclosure in advertisements. The key provision prohibits advertising discounted merchandise contingent on purchasing other items without showing the usual price of the advertised item. Violations are treated as consumer fraud under New Jersey law, carrying fines up to $20,000 per offense and potential legal penalties.