Revises penalty provision of law concerning prohibition of certain unsolicited text messages.

S 2081 revises penalties for businesses that send unsolicited text message advertisements without recipient consent, which directly affects companies and marketers sending such messages in New Jersey. It establishes a two-tiered penalty system: $500 for a first violation, $1,000 for a second violation, and escalates to the Consumer Fraud Act (CFA) penalties ($10,000 for a first CFA offense, $20,000 for subsequent offenses) for a third or later violation. The law specifies that a third violation is treated as a first CFA offense, while fourth or additional violations are considered subsequent CFA offenses. These changes aim to strengthen enforcement against repeat violators by applying higher penalties under the CFA for ongoing violations.