S 1209 New Jersey Senate · 2026-2027 Regular Session

Prohibits gender-based price discrimination.

New Jersey's S 1209, the "Prohibition Against Gender-Based Pricing Discrimination Act," bans businesses from charging different prices for substantially similar products or services based on gender. It specifically prohibits price differences for items like clothing or personal care products where the only difference is marketing toward a gender (e.g., women's vs. men's versions of identical items), excluding minor differences in color or packaging. The bill requires salons, tailors, and dry cleaners to clearly display pricing in 14-point bold text and provide written price lists upon request, along with a visible 24-point sign stating the law. It explicitly allows price differences for gender-neutral reasons like material costs or tariffs. The law applies to all businesses selling goods or services in New Jersey.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 13, 2026 Last action Jan 13, 2026
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Jan 13, 2026
Introduced
Introduced in the Senate, Referred to Senate Commerce Committee
upper
1 primary · 1 co-sponsor

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