Regulates data brokers and collection and dissemination of certain sensitive information.

This bill updates New Jersey's data privacy laws to impose stricter rules on companies that collect and sell personal information. It requires businesses to limit data collection to what is necessary, obtain explicit consent before processing sensitive information or using data for targeted advertising, and provide an easy way for people to revoke that consent. The legislation also mandates that organizations conducting high-risk processing activities must perform confidential data protection assessments to weigh potential benefits against consumer risks. Additionally, the law prohibits the sale of sensitive data by any entity and bans the processing of personal data in ways that violate state or federal anti-discrimination laws.