A 5088 New Jersey General Assembly · 2026-2027 Regular Session

"AI Likeness Protection Act"; concerns distributing realistic representation of individual's image, likeness, or voice created using generative artificial intelligence.

The AI Likeness Protection Act requires anyone distributing realistic images, videos, or audio created by artificial intelligence to obtain consent from the person depicted or their guardian. This rule applies to content that looks like a real person but was generated by a computer rather than captured from actual footage. The law allows people to sue for damages if their likeness is used without permission, unless the creator clearly labels the content as AI-generated or the use is satire involving a public figure. By mandating consent and labeling, the bill aims to protect individuals from having their identity misused in deceptive or harmful ways.
Bill status in committee 1 of 4 stages cleared
Introduction
May 2026
Committee Review
Floor Vote
Governor
Introduced May 14, 2026 Last action May 14, 2026
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May 14, 2026
Introduced
Introduced, Referred to Assembly Science, Innovation and Technology Committee
lower
1 primary · 0 co-sponsors

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Role
Legislator
Party
State
District
P
Photo of Andrew Macurdy
Andrew Macurdy
DDemocratic
NJ
21