Prohibits use and sale of algorithmic devices that set sale price of goods or services.

This bill prohibits businesses in New Jersey from using, selling, or distributing algorithmic devices that set prices for goods or services based on a consumer's personal data. It directly affects companies that use software to dynamically adjust prices for individual customers, such as online retailers or subscription services. The law defines an algorithmic device as any software program that uses algorithms to calculate prices using personal information linked to a specific consumer, while a consumer is defined as an individual acting in a personal or household context rather than a commercial one. Violations could result in civil penalties of up to $1,000 per incident, injunctive relief, restitution, and the Attorney General may recover legal fees if they prevail in court. The bill also amends existing state consumer protection laws to clarify definitions of terms like "personal data," "consumer," and "algorithmic device."