A 4666 New Jersey General Assembly · 2026-2027 Regular Session

Permits certain for-profit movie theaters to sell alcoholic beverages under specified conditions.*

This bill allows for-profit movie theaters in New Jersey to obtain a license to sell alcoholic beverages on their premises. The license would permit the sale of alcohol during the two hours before a first-run movie screening and throughout the screening itself, subject to approval by the municipal governing board and the Division of Alcoholic Beverage Control. Movie theaters must apply for this license annually and pay an initial fee of at least $210,000, which is reduced to $150,000 if 10 percent or more of the alcohol sold comes from local craft producers. The license is restricted to use only at the theater location and cannot be transferred to other premises.
Bill status passed 3 of 5 stages cleared
Introduction
Mar 2026
Committee Review
Jun 2026
General Assembly Passage
Jun 2026
Senate Passage
Governor
Introduced Mar 10, 2026 Last action Jun 30, 2026
Maddy AI version diff · 1 comparison

What changed between versions

Introduced Reprint · 8 edits
MODERATE
The First Reprint of A4666 broadens eligibility for plenary retail consumption licenses beyond first-run-only theaters while simultaneously tightening license transfer restrictions and narrowing the definition of qualifying facilities to permanently located commercial movie theaters. The bill now uses a new defined term 'qualifying motion picture exhibition facility' and removes the requirement that alcohol sales be limited to first-run showings, allowing sales during any scheduled exhibition at the licensed premises.
SCOPE

Removed the requirement that the facility be 'primarily for the showing of first-run motion pictures' from subsection a, broadening which theaters can qualify for the license.

DEFINITION

Introduced a new defined term 'qualifying motion picture exhibition facility' referenced in subsections b and f, replacing prior language about premises primarily used for first-run motion pictures.

The definition of 'motion picture exhibition facility' was narrowed from 'movie theater, screening room, or other venue used primarily for first-run motion pictures' to 'permanently located commercial movie theater or similar fixed exhibition venue primarily engaged in the exhibition of first-run motion pictures to the general public for paid admission.' This excludes screening rooms and non-permanent venues.

The definition of 'first-run motion picture' was revised: removed 'exclusively and' before 'newly released,' changed to 'commercial theatrical exhibition,' removed the requirement that it be shown in a movie picture exhibition facility during its initial exhibition period, and added 'to the general public and exhibited during its initial commercial release period.'

The definition of 'licensed premises' was simplified from 'premises where a first-run motion picture is exhibited and any adjacent premises owned and operated by the licensee' to simply 'qualifying motion picture exhibition facility.'

ELIGIBILITY

Subsection c(2) expanded alcohol sales from only 'during the showing of first-run motion pictures' to 'scheduled motion picture exhibitions conducted at the licensed premises in connection with the operation of the qualifying motion picture exhibition facility,' allowing alcohol sales during non-first-run showings as well.

FISCAL

Changed the initial issuance fee from 'at least $210,000' to a fixed '$210,000,' removing the minimum-fee language and making it an exact amount.

ENFORCEMENT

Subsection f was rewritten to make the license strictly appurtenant to the specific facility for which it is issued, prohibiting transfer, assignment, sale, pledge, or use in connection with any other premises or business operation. Added a provision that the license immediately expires upon permanent cessation of qualifying operations.

Floor votes

How they voted

This bill passed the General Assembly by voice vote (no roll call recorded).
Full legislative history

Actions timeline

Total actions
5
Key actions
1
Committee
2
Jun 30, 2026
Lower · Passed
Passed by the Assembly (56-22-0)
lower
Jun 4, 2026
Committee
Reported out of Asm. Comm. with Amendments, and Referred to Assembly Appropriations Committee
lower
May 14, 2026
Committee
Reported out of Asm. Comm. with Amendments, and Referred to Assembly Commerce and Economic Development Committee
lower
Mar 10, 2026
Introduced
Introduced, Referred to Assembly Oversight, Reform and Federal Relations Committee
lower
3 primary · 8 co-sponsors

Sponsors