A 455 New Jersey General Assembly · 2026-2027 Regular Session

Requires cancellation option for any subscription service and establishes certain standards pertaining to use of negative option features.

This bill requires all subscription service providers in New Jersey (like streaming services, gym memberships, or software subscriptions) to give consumers a clear, easy way to cancel their subscriptions using the same method they signed up with - such as online, by phone, or in person. It specifically bans "negative option features" where silence or inaction is treated as agreement, mandating providers to get explicit consent before charging and to clearly disclose terms upfront. Providers must also place a prominent cancellation link on websites or in emails, making it simple for consumers to stop automatic renewals. The law expands existing rules (previously limited to health clubs) to cover all subscription services and prohibits misleading marketing or hidden cancellation processes.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 13, 2026 Last action Jan 13, 2026
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Jan 13, 2026
Introduced
Introduced, Referred to Assembly Consumer Affairs Committee
lower
2 primary · 4 co-sponsors

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