A 4523 New Jersey General Assembly · 2026-2027 Regular Session

Establishes "Fair Price Protection Act."

This bill prohibits retail food stores and third-party grocery delivery platforms from charging different prices for the same products based on surveillance data collected about individual shoppers (like tracking behavior or location). It defines "surveillance-based price setting" as using such data to customize prices, making it unlawful except for specific cases like cost-based differences or clearly disclosed group discounts (e.g., for veterans or loyalty program members). Stores must clearly disclose eligibility for discounts and cannot use surveillance data for profiling or targeted advertising beyond administering discounts. The law directly affects grocery retailers, delivery apps, and consumers purchasing food items, aiming to prevent price discrimination using personal data.
Bill status in committee 1 of 4 stages cleared
Introduction
Mar 2026
Committee Review
Floor Vote
Governor
Introduced Mar 9, 2026 Last action Mar 19, 2026
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Full legislative history

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2
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Committee
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Mar 9, 2026
Introduced
Introduced, Referred to Assembly Consumer Affairs Committee
lower
0 primary · 5 co-sponsors

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