"Free Means Free Act"; prohibits misleading advertising of free products.

This bill prohibits businesses from advertising products as "free" if customers face hidden costs like cancellation or restocking fees. It requires providers to clearly disclose the "ultimate cost" at the point of sale - including any fees for canceling a service or returning the product, the product's retail value, and subsidy details. The law applies to businesses selling products tied to subscriptions or memberships (excluding internet service providers). Violations could result in fines up to $20,000 per offense and legal action by the Attorney General.