A 3858 New Jersey General Assembly · 2026-2027 Regular Session

Allows certain State agencies to sell Internet advertisements on agencies' websites as pilot program.

This bill allows New Jersey state agencies (except the Lottery) with .com, .org, or .net websites to test selling online ads on their sites for up to three years. Agencies must follow strict rules: ads cannot promote tobacco, alcohol, politics, or conflict with their mission, and must include a disclaimer stating the state doesn’t endorse them. Revenue from ads goes to the state fund, with 10% allocated for agency innovation. Agencies must report on the pilot’s effectiveness after three years, including costs and earnings.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 13, 2026 Last action Jan 13, 2026
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Jan 13, 2026
Introduced
Introduced, Referred to Assembly State and Local Government Committee
lower
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Craig Coughlin
Craig Coughlin
DDemocratic
NJ
19