A 2911 New Jersey General Assembly · 2026-2027 Regular Session

Establishes "Jersey Craft Beverage Retailer Promotion and Grant Program" in EDA.

This bill creates a program to promote New Jersey-made craft alcohol (beer, cider, mead, liquor) and the retailers who sell it. It establishes a "Certified Jersey Craft Alcohol Beverage Retailer" program requiring retailers to derive at least 10% of annual sales from NJ craft beverages to earn certification and use special signage. The program includes grants of up to $2,500 annually for certified retailers to support capital improvements or marketing, funded by 50% of tax revenue from craft beverage sales. The New Jersey Economic Development Authority will manage the program, develop application guidelines, and track grant usage. The bill directly affects craft beverage producers (with specific licenses) and eligible retail businesses selling their products.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 13, 2026 Last action Jan 13, 2026
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Jan 13, 2026
Introduced
Introduced, Referred to Assembly Oversight, Reform and Federal Relations Committee
lower
3 primary · 4 co-sponsors

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