Requires business using text-based chat to offer transcription of chat to consumer.
What changed between versions
The penalty for violations was changed from being an unlawful practice under the Consumer Fraud Act (with penalties up to $10,000 first offense and $20,000 subsequent, plus cease and desist orders, punitive damages, and treble damages) to a specific civil penalty of $500 for a first offense on the first day of violation and $1,000 per day for second or subsequent offenses.
The enforcement mechanism was changed from the broader Consumer Fraud Act framework (Attorney General actions) to collection by the director in a summary proceeding before a court of competent jurisdiction under the Penalty Enforcement Law of 1999 (P.L.1999, c.274).
A new subsection (d) was added granting the Director of the Division of Consumer Affairs in the Department of Law and Public Safety authority to adopt rules and regulations under the Administrative Procedure Act to implement the section.
The explanatory statement section describing the bill's provisions and penalties was removed from the reprint version.