Requires disclosure of usual and customary price for merchandise offered in certain advertisements.

This New Jersey bill requires retailers to disclose the regular single-item price for merchandise advertised in "Buy One, Get One Free" or similar promotions. It directly affects businesses running such offers, mandating that ads show the usual price of the item before the promotion. Violations are considered consumer fraud under state law, punishable by fines up to $20,000 per offense or legal action from the Attorney General. The goal is to prevent misleading advertising where the regular price appears artificially inflated during promotions.