Requires Division of Gaming Enforcement to arrange study and implement certain language requirements in gambling advertisements; restricts advertisements and promotions in certain locations.

This bill requires New Jersey's Division of Gaming Enforcement to conduct a study on effective language in gambling advertisements to promote responsible gambling. The study will evaluate word choices, placement, font size, and messaging effectiveness for different audiences, including problem gamblers and minors. After the study (to be completed within 12 months), the Division must develop 3-10 key phrases to be included in casino and sports pool ads, with regulations mandating their use at optimal frequencies. The bill does not immediately restrict ad locations but focuses on standardizing responsible gambling messaging in all future gambling advertisements across the state.