Urges NJ residents to continue to support "Small Business Saturday."

This Senate Resolution (SR 46) urges New Jersey residents to support "Small Business Saturday," observed on the Saturday following Thanksgiving each year. It highlights that New Jersey has approximately 800,000 small businesses employing 1.7 million people across diverse sectors like retail, health care, and manufacturing. The resolution encourages residents to shop at these local businesses to help them compete with larger retailers during the holiday season, referencing American Express’s promotional program that offers consumer incentives and subsidized advertising for participating small businesses. As a symbolic resolution, it does not create new laws or funding but aims to raise awareness and promote consumer support for small businesses.