Prohibits advertising artificial intelligence system as licensed mental health professional.

S 4463 prohibits developers or deployers of artificial intelligence systems in New Jersey from advertising or representing those systems as licensed mental health professionals. It directly affects AI creators and businesses marketing AI tools for mental health services. The law defines "licensed mental health professional" as individuals holding state licenses in fields like psychology, social work, or counseling, and bans AI from being falsely presented as having such credentials. Violations carry penalties of up to $10,000 for a first offense and $20,000 for repeat offenses, plus potential consumer fraud penalties under state law.