"HOPE Initiative Act;" requires establishment of public awareness campaign to educate citizens about dangers and causes of, and appropriate responses to, heroin and opioid addiction.

The HOPE Initiative Act requires New Jersey's Division of Mental Health and Addiction Services to create a statewide public awareness campaign about heroin and opioid addiction. The campaign will use multiple media channels - including TV, social media, billboards, and even everyday items like milk cartons - to provide accessible information on recognizing addiction, warning signs, treatment options, naloxone use, and safe medication disposal. It specifically targets different audiences: individuals at risk of addiction, family members, medical professionals, and employers, with tailored messages addressing myths, stigma, and pathways to help. The initiative must be evaluated annually through surveys and focus groups, with reports to the Governor and Legislature detailing its effectiveness and any needed improvements.