S 3970 New Jersey Senate · 2024-2025 Regular Session

Establishes "Jersey Craft Beverage Retailer Promotion and Grant Program" in EDA.*

This bill creates the "Jersey Craft Beverage Retailer Promotion and Grant Program" to boost sales of New Jersey-made craft alcoholic beverages. It directly affects craft beverage producers (with limited brewery, cidery, or distillery licenses) and retailers holding specific retail licenses who sell their products. The program will run advertising campaigns, create a "Certified Jersey Craft Alcohol Beverage Retailer" signage program, and offer grants up to $2,500 annually for eligible retailers to improve displays or promotions. Funding comes from 50% of tax revenue on craft beverage sales, managed through a dedicated fund established by the Economic Development Authority.
Bill status in committee 1 of 4 stages cleared
Introduction
Dec 2024
Committee Review
Floor Vote
Governor
Introduced Dec 16, 2024 Last action Dec 8, 2025
Floor votes

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Full legislative history

Actions timeline

Total actions
4
Key actions
2
Committee
3
Dec 8, 2025
Upper · Passed
Reported out of Senate Committee, 2nd Reading
upper
Feb 10, 2025
Committee
Referred to Senate Budget and Appropriations Committee
upper
Feb 10, 2025
Upper · Passed
Reported out of Senate Committee with Amendments, 2nd Reading
upper
Dec 16, 2024
Introduced
Introduced in the Senate, Referred to Senate Economic Growth Committee
upper
2 primary · 3 co-sponsors

Sponsors