Prohibits use of deceptive marketing practices by substance use disorder treatment providers.

New Jersey Senate Bill S 3955 prohibits substance use disorder treatment providers - including licensed facilities and recovery residences - from using deceptive marketing practices. It requires all advertising materials to clearly state the types of services offered, service locations, and the provider’s name in plain language. The bill bans false claims about network status, misleading contact information, fake website redirects, implied relationships with other providers, and inaccurate descriptions of services. Violations carry civil penalties of up to $20,000 per offense, and affected individuals can sue for triple damages plus legal fees. The law aims to protect consumers from misleading advertising in the substance use treatment sector.