Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

This bill requires colleges and universities (or private schools offering degrees) that hire online program managers for marketing to ensure those managers clearly identify themselves as separate third parties when communicating with prospective students. Specifically, managers must state they are not part of the school at the start of any contact and include clear disclosure of their relationship in all ads. The law defines "online program manager" as entities providing services like marketing, recruiting, or technology support for online programs in exchange for payment. Violations would be treated as consumer protection violations under existing New Jersey law.