S 3454 New Jersey Senate · 2024-2025 Regular Session

Establishes "Jersey Vines Program" in Department of Agriculture.

This bill creates the "Jersey Vines Program" within New Jersey's Department of Agriculture to promote wines made using locally grown grapes, fruits, and ingredients. It directly affects licensed plenary wineries and farm wineries in New Jersey that cultivate their own ingredients. The program will develop marketing campaigns, increase consumer awareness of NJ wines, disseminate information about local wineries, and establish a "Jersey Vines" label similar to the existing "Jersey Fresh" program. The goal is to boost sales and visibility for New Jersey-produced wines through advertising, information sharing, and a dedicated labeling system.
Bill status in committee 1 of 4 stages cleared
Introduction
Jun 2024
Committee Review
Floor Vote
Governor
Introduced Jun 17, 2024 Last action Jun 17, 2024
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Jun 17, 2024
Introduced
Introduced in the Senate, Referred to Senate Economic Growth Committee
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Jim Beach
Jim Beach
DDemocratic
NJ
6