Makes FY 2024 supplemental appropriation of $500,000 from General Fund to Department of Agriculture for Jersey Fresh marketing and promotion activities.

This bill adds $500,000 in supplemental funding from the state General Fund to the Department of Agriculture for the Jersey Fresh marketing program. It directly supports New Jersey farmers by increasing their ability to promote locally grown produce to consumers through the Jersey Fresh brand. The key provision replaces the state's use of federal Specialty Crops Block Grant funds for this program, freeing up to $500,000 in federal funds for additional farmer support. This increases total available funding for the program beyond its current $100,000 annual allocation. The funding supports the state's long-running initiative to connect consumers with local agricultural products.