S 3254 New Jersey Senate · 2024-2025 Regular Session

Prohibits substance use disorder treatment providers from using deceptive marketing practices.

This bill prohibits substance use disorder treatment providers in New Jersey from using deceptive marketing practices. It requires providers to clearly state in plain language the types of services offered, their locations, and their name/brand in all advertising. The law bans false claims about network status, misleading location details, fake website information, or implying partnerships without written consent. Violations can result in civil penalties up to $1,000 per offense, and affected patients can sue for triple damages plus legal fees. The bill applies to all licensed treatment facilities and recovery residences within the state.
Bill status in committee 1 of 4 stages cleared
Introduction
May 2024
Committee Review
Floor Vote
Governor
Introduced May 16, 2024 Last action May 16, 2024
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May 16, 2024
Introduced
Introduced in the Senate, Referred to Senate Health, Human Services and Senior Citizens Committee
upper
2 primary · 0 co-sponsors

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