Requires person offering digital coupon to make available in-store alternative of identical value.

This bill requires retailers offering digital coupons (e.g., mobile app discounts) to also provide in-store alternatives allowing customers to get the same discount or benefit at the physical store location. It defines "digital coupon" as an internet-only offer redeemable only via personal devices like smartphones, and "in-store alternative" as options like paper coupons, kiosks, or point-of-sale discounts. Retailers failing to comply face civil penalties up to $250 for a first offense and $500 for repeat violations. The law applies to all retailers selling goods or services at retail in New Jersey.