Provides certain deceptive practices in advertising of pregnancy-related services violate the consumer fraud act.

New Jersey's S 2522 prohibits crisis pregnancy centers from making deceptive or misleading advertisements about pregnancy-related services under the state's Consumer Fraud Act. The bill specifically targets centers that falsely claim to provide medical services (like ultrasounds or prenatal care) or misrepresent their ability to offer such services, while clarifying these centers must not provide abortion referrals or mimic licensed medical facilities. Violations could result in enforcement actions by the Attorney General, including injunctions against deceptive advertising and court-ordered corrective measures. The law directly affects nonprofit crisis pregnancy centers operating in New Jersey that advertise pregnancy counseling or related services.