Requires disclosure of usual and customary price for merchandise offered in certain advertisements.

This New Jersey bill (S 1765) requires businesses to disclose the usual single-item price when advertising "Buy One, Get One Free" or similar offers. It directly affects retailers running such promotions by mandating clear price transparency in advertisements. The law prohibits hiding the regular cost of merchandise by requiring the standard price to be shown alongside the promotional deal. Violations are treated as consumer fraud under state law, potentially resulting in fines up to $20,000 per offense or court-ordered penalties.