Revises penalty provision of law concerning prohibition of certain unsolicited text messages.

S 1719 revises penalties for violating New Jersey's law against unsolicited text message ads (P.L.2015, c.119). It sets civil penalties at up to $500 for a first violation and $1,000 for a second violation, collected by the Attorney General. For a third or subsequent violation, the offense becomes a "unlawful practice" under the Consumer Fraud Act (CFA), triggering CFA penalties of up to $10,000 for a first CFA offense and $20,000 for later offenses, plus potential punitive damages. This bill directly affects businesses that send unsolicited text ads without recipient consent or that charge recipients for such messages.