Requires notification to consumers of collection and disclosure of personal data by certain entities.

This bill, S 1389, would require businesses in New Jersey to notify consumers when collecting or disclosing their personal data, particularly for sensitive categories like biometric information, health details, precise location data, or financial information. It defines "personal data" broadly but excludes de-identified or publicly available information, and clarifies that "consent" must be clear, affirmative, and not obtained through deceptive practices ("dark patterns"). Businesses would need to provide clear disclosure about data use and allow consumers to opt out of certain disclosures, including data "sales" to third parties. The bill was introduced in January 2024 but was withdrawn the same day.