Requires certain health care facilities to offer lactation counseling and consultations to persons who have given birth.

This bill requires all New Jersey hospitals providing inpatient maternity services and licensed birthing centers to offer new mothers at least one in-person or remote (via live voice) lactation consultation before discharge. The counseling must include breastfeeding education, support for meeting feeding goals, a personalized care plan, guidance on assistive devices like nipple shields, and information on breastfeeding health benefits. It prohibits reassigning lactation staff to non-lactation duties during their shift and clarifies that IBCLC-certified professionals don't need additional nursing licensure for this role. The law directly affects hospitals/birthing centers and new mothers receiving maternity care in New Jersey.