A 861 New Jersey General Assembly · 2024-2025 Regular Session

Provides certain deceptive practices in advertising of pregnancy-related services violate the consumer fraud act.

This bill (A861) makes it illegal for crisis pregnancy centers to use deceptive advertising about pregnancy-related services under New Jersey's Consumer Fraud Act. It targets nonprofit centers that provide non-medical counseling (like adoption referrals or parenting resources) but do not offer abortion or medical care, prohibiting them from making untrue or misleading claims about their services - such as falsely implying they provide medical exams or pregnancy testing. Violations could lead to penalties under the Consumer Fraud Act, and the Attorney General can seek court orders to stop deceptive ads or require corrective actions. The law directly affects crisis pregnancy centers and aims to ensure transparency for people seeking pregnancy-related information.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2024
Committee Review
Floor Vote
Governor
Introduced Jan 9, 2024 Last action Mar 20, 2025
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Full legislative history

Actions timeline

Total actions
2
Key actions
1
Committee
1
Mar 20, 2025
Lower · Passed
Reported out of Assembly Committee with Amendments, 2nd Reading
lower
Jan 9, 2024
Introduced
Introduced in the Assembly, Referred to Assembly Community Development and Women's Affairs Committee
lower
3 primary · 2 co-sponsors

Sponsors