A 5685 New Jersey General Assembly · 2024-2025 Regular Session

Directs Department of Agriculture to designate Jersey Fresh funding for New Jersey liquors, beers, and wines; appropriates $100,000.

This bill expands New Jersey's Jersey Fresh Program to include marketing and promotion for locally produced liquor, beer, and wine. It requires the Department of Agriculture to develop a quality grading system for these alcoholic products (similar to the system used for fruits and vegetables) and appropriates $100,000 annually from the General Fund to fund this advertising. The funding will specifically support the promotion of alcohol products made from New Jersey-grown agricultural commodities. This policy change directly affects New Jersey alcohol producers and the Department of Agriculture, integrating them into an existing state agricultural marketing program.
Bill status in committee 1 of 4 stages cleared
Introduction
May 2025
Committee Review
Floor Vote
Governor
Introduced May 15, 2025 Last action May 15, 2025
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May 15, 2025
Introduced
Introduced in the Assembly, Referred to Assembly Commerce, Economic Development and Agriculture Committee
lower
1 primary · 1 co-sponsor

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