Prohibits advertising artificial intelligence system as licensed mental health professional.

This bill prohibits anyone developing or deploying an artificial intelligence system in New Jersey from advertising or claiming the system can act as a licensed mental health professional. It directly affects AI developers and businesses using AI in mental health contexts within the state. Violations would be treated as consumer fraud under existing law, potentially resulting in fines up to $20,000 per offense and enforcement actions by the Attorney General. The law aims to prevent misleading public claims about AI's capabilities in mental health care.