Requires advertising for NJ wine growing regions on tourist directional signs.

This bill requires New Jersey's Division of Travel and Tourism to include advertising for the state's four official wine-growing regions on tourist directional signs. The regions are Central Delaware Valley, Warren Hills, Outer Coastal Plain, and Cape May Peninsula AVAs (American Viticultural Areas). Wineries and vineyards in these areas can participate by paying fees for outdoor displays, which must be selected through a visual arts competition. The law aims to promote tourism to wineries by standardizing regional advertising on public signs, managed in coordination with the Department of Transportation.